About
At Reframe, we believe in the power of connection. We are committed to accelerating Diversity, Equity & Inclusion (DEI) in the marketing and communication industry. “Together with our partners and community, we are building a future where everyone feels seen, heard, and represented—not just in campaigns, but behind the scenes as well.”
Mission
Our mission is clear: to strengthen Diversity, Equity & Inclusion (DEI) in the Dutch marketing sector so that it truly reflects the diversity of the Netherlands. By collaborating with professionals, organizations, and experts, we provide the tools to create a sector where inclusion is the norm, not the exception.
Activities
Reframe drives change through collaboration, research and inspiration. We amplify existing DEI initiatives and, together with our strong network of industry partners and experts, we initiate new activities for our key pillars Talent, Education, Research and The Work.
Download the results of our research into the state of DEI in the Dutch marketing industry and our reflection on this here:
Collaboration
We connect industry organizations and DEI experts to create impact together.
Research
Our studies provide insights and practical tools to make the marketing sector more inclusive.
Inspiration
We share knowledge, tools, and best practices to inspire change, especially during our Industry Days.
board
Our board consists of professionals with diverse backgrounds and expertise, each bringing a unique perspective to our vision and initiatives.
The Reframe board rotates every two years, allowing space for new perspectives, experiences, and ideas. This ensures our organization stays fresh and aligned with the dynamics of the sector.
Interested in becoming a board member? Please contact us via info@reframefoundation.nl or by filling out our contact form.


Baba Touré

Nicole van der Burgh

Ahmed Ait Moha

Anna Maria Vujinovic

Dinesh Sonak

Xavièra van Es
Partners
At Reframe, we believe collaboration is the key to change. Our industry partners play a vital role in accelerating diversity, equity, and inclusion within the marketing and communication sector. Together, we develop initiatives, research, and tools that contribute to a more inclusive industry.
We are proud to collaborate with these leading organizations:
Contact
We’d love to hear from you! Whether you have questions, are interested in collaborating, or want to learn more about our work, we’re here to help.